The Chestny ZNAK QR code system is a digital tracking system that has become mandatory for companies exporting to Russia. It is designed to ensure product traceability and prevent counterfeit goods. Within this system, products are marked with DataMatrix codes, and all processes from production to the end consumer are recorded.

---

What is Chestny ZNAK?

Chestny ZNAK is a product tracking and verification system developed and managed by the Russian Federation. Its main objectives are:

• Preventing counterfeit products

• Reducing tax losses

• Increasing consumer safety

• Digitally tracking product movements

Thanks to the unique DataMatrix code assigned to each product, its entire lifecycle can be monitored within the system.

---

Which Products Are Mandatory?

The Chestny ZNAK system is mandatory in many sectors, and its scope continues to expand.

Main sectors include:

• Pharmaceuticals

• Cosmetics and perfumes

• Food and beverages (certain categories)

• Footwear

• Textile and apparel

• Tobacco products

• Electronics

• Tires (automotive)